E-Commerce Manager

MUST HAVE’S

• Knowledge and technical expertise in Shopify, Zoho and other digital marketing platforms
• Experience in online retail marketing
• Knowledge in retail trading platforms (Noon, Amazon, E-Bay)
• Ability to work with 3 rd Party Agencies
• Technical know-how in SEO and SEM

Digital Marketing Strategy and Implementation

● Identify social, marketing and technology trends and insights to for Irony Home’s digital strategy and marketing effectiveness in the brilliant category

● Plan, develop and implement digital media campaigns aligned with business goals

● Support the team in developing and implementing growth strategies across all digital channels

● Allocate marketing budget in consultation with BDM

● Manage SEO and SEM

● Identify digital marketing trends, assess competition and recommend to your Line Manager possible action plans

● Lead, strategize and deliver campaigns

● Planning and monitoring the ongoing company presence on social media and across all digital platforms

● Launching optimized online advertisements to increase company and brand awareness

● Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)

● Analysis, Tracking and Reporting

• o Run necessary analysis (Web traffic insights, heatmaps, etc.)
• o Monitor marketing ROI and KPIs
• o Track and report weekly on performance of digital strategy and
• activity with an eye to continuous improvement
• o Extract insights from analytics data that help the company better
• understand its customers, and inform business and marketing decisions

● Campaigns deliverables

• o Send Direct Mailer
• o Blog in the website
• o Social Media Boost
• o SMS Campaign

Irony Home WEBSITE in charge:

● Website Performance:

• o Lead Irony Home Website revamp and further development
• o Manage in full the frontend and backend of the website.
• o Uploading of images on the website
• o Manage any technical concerns related to the website functionality,
• daily monitor the website functionality, ensure that there are no
• errors/glitches
• o Control Website availability via all digital marketing channels approved
• and used by the company
• o Website Maintenance

● Lead strategized campaigns to increase traffic on website (drive traffic, coordinate content creation and its implementation) leading to sales

● Client Data:

• Maximize B2C customer interest and sales levels by displaying products on website (on-line shop) appropriately under the BDM supervision
• Create and maintain an accurate client’s database (name, mobile, address, specifics)
• Analyze insights of the website (ex. heat maps) and draw conclusions/reports for this that will help in our strategy planning

Support for Inbound / Web Sales and Customer Experience

• Liaise with sales and procurement regarding products/services to ensure brand consistency
• Support sales to drive new qualified leads
• Manage inbound enquiries and support new customers in them decision and onboarding journey

● Manage customer’s orders from A-Z:

• Get enquiries and coordinate with the team on particulars
• Quotation: work closely with the design team on each project requirements, accountant and production team, involve operation and installation manager for the installation and dismantling/delivery to client
• Coordinate delivery schedule with customers
• Report status of each delivery: collect all documents, cost generated, expenses (if any) and report it to your Line Manager and to Finance.
• Close the order by recording it in Shopify Prepare reports demonstrating the progress of the main annual plan on a monthly basis / quarterly basis to your Line Manager
• Support customer success and retention activities, working closely with
• Content Creator on campaign elements and content.

Annual Marketing Plan Implementation:

• Understand and fulfil Annual marketing plan with budget alignment
• Implement revenue targeted Weekly/Monthly/Quarterly activities assigned to you
• Assist in the formulation of strategies to build a lasting and sustainable digital connection with clients.
• Acquire insight in online marketing trends and keep strategies up-to-date

Inventory Digital Procurement

• Products upload properly per the guidelines in Shopify
• Ensures that the inventory is checked and properly implemented in both Shopify and Zoho (pics are loaded, pictures are with high resolutions and proper description and pricing) in close coordination with Procurement on items available and their pricing

Reporting

• Prepare reports on a weekly/monthly basis:
• Website (bi-monthly)
• Campaigns performances and achievements (weekly/bi-monthly)
• Inventory Status in Shopify and Zoho (weekly basis)

Others

● Any projects that will be passed on by the MD that need to be worked on (from

developing plans to execution of events, depending on the requirements)

Kindly Share your your CV in PDF format to email: hr.ironyhome@gmail.com

Job Type: Permanent

Experience:

• E-commece: 2 years (Required)
• Digital Marketing & Strategy: 2 years (Required)