e- Key Account Manager (Pure Players)

e-Key Account Manager (Pure Players) - Estée Lauder Companies Middle East.

We have a new opportunity in our online team for an experienced e-Key Account Manager ( Pure Players).

Managing a dedicated number of accounts, this role is the critical link between the platforms and our brands. We are looking for someone with strong commercial acumen, the ability to quickly build rapport and establish relationships and a solution oriented mindset.

About Us

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skincare, makeup, fragrance, and hair care products. Our products are sold in over 150 countries and territories.

About You

You will be/ have:

• 5 years of relevant ecommerce/commercial/account management experience

• Strong negotiation and commercial skills

• Strong analytical skills coupled with the ability to investigate and identify issues and action quick solutions

• Ability to effectively prioritize, multitask and problem-solve.

• Must be a strong creative/innovative thinker.

• Excellent team player with strong interpersonal skills and collaborative mind-set.

• Must be highly organized, have a strong orientation to detail and be proactive

• Exhibit high energy levels and be able to work independently.

• Knowledgeable in the Middle East pure player space

• Must display an interest in learning and the ability to integrate information to identify the implications of macro trends for the business.

• Strong communication skills and ability to build relationship with internal colleagues and external partner

• Demand Planning and overall Supply Chain knowledge

About The Role (Key Responsibilities).

The E-Key Account Manager is responsible for crafting and executing the e-commerce strategy to achieve the targeted Retail, Net and Profitability through the designated ME Pureplayers.

• Drive the partnership strategically with the platforms to ensure commercial success

• Plan and execute the online marketing /trade calendar with brand launches, online exclusives, promotions, events and any activation to achieve sales targets.

Negotiation/Commercial

• Contribute to online sell out budget planification and revision each month whilst maintaining commitment to targets

• Manage and Control P&L including Opex and Retail to net in collaboration with brand team and Finance team.

• Leading the negotiations with Pureplayers to ensure ELC ME has priority over special events using internal brand data to support negotiation efforts

• Allocate budgets per campaign and negotiate strong campaign exposure across all touch points with the best possible ROI

• Ensuring all parties adhere to the annual agreements and take an active role in contract renewals to ensure learnings are added

Analysis and Insights Generation

• Manage the collation of data sources from retailers to assess performance vs. targets

• Analyzing sales by brand/sku/market/category and identifying areas of growth and opportunity

• Manage Criteo investments and bids, optimize vs performance and priorities

• Reporting the opportunity areas to key stakeholders and gain support internally

• Create clear action plans based on opportunities to drive and grow the business

• Explore user behavior on Pureplayer sites and general online trends; shares industry and market best practices

• Organize quarterly business reviews with players & brands to go through past performance and future expectations as well as align on marketing calendars

Relationship Building

• Internally influencing ELC ME stakeholders to prioritize the given accounts

• Ensure the best budgets, offers and launches to achieve targets

• Leverage relevant teams to fix any challenges (supply chain, brands)

• Externally build strong relationships with buying and marketing teams at player level + distributors to enable meeting deadlines and work collaboratively

Inventory Management

• Support the forecasting, demand planning and online customer service aspects of the e-commerce sites in conjunction with the relevant partner, the brand and internal Supply Chain department.

• In strict collaboration with the brand, distributors and retailers, manage sample & GWP inventory, online exclusives, prelaunch and inline products

• Follow the process of monthly replenishment orders and negotiate optimum sell in to reach agreed targets

• Creating marketing plans with retailers and pure players and coordinate the tracking of all online campaigns, including CRM and paid digital media programs, using available ELC tools and reporting processes

Insights, Innovation & Strategy

• Manage and launch innovations on Pureplayers as their key beauty partner

• Leading A/B testing on Pureplayers to develop learnings and scale best practice

• Collaborate with Pureplayers to develop their beauty and/or prestige category

• Gain learnings from Region & Global from other markets and scale in Middle East (and vice versa share back wins and failures to the region)

• Feed into the short and longterm Pureplayer & 3PP strategy across brand, channel, portfolio and consumer lenses

Operations

• Drive the online brand performance through the retailer and distributor by executing the strategy to meet net sales targets

• Redefines the processes & ways of working

• Works with the Regional and Global teams to scale and implement best practices locally.

• Support the Paid/Owned/Earned Media teams with the execution of the yearly online marketing calendar in close collaboration with the brand and the region

• Lead the execution of the retailer brand launches, report and monitor results

• Oversees the content creation and campaign launches including: Translations, video content creation and testing process’ and ensure all is optimized to win on Pureplayer platforms

Organization

• Work in strict collaboration with all internal and external partners

• Perform other duties as assigned that help drive the overall performance of Online at ELC ME

You will be/ have:

• 5 years of relevant ecommerce/commercial/account management experience

• Strong negotiation and commercial skills

• Strong analytical skills coupled with the ability to investigate and identify issues and action quick solutions

• Ability to effectively prioritize, multitask and problem-solve.

• Must be a strong creative/innovative thinker.

• Excellent team player with strong interpersonal skills and collaborative mind-set.

• Must be highly organized, have a strong orientation to detail and be proactive

• Exhibit high energy levels and be able to work independently.

• Knowledgeable in the Middle East pure player space

• Must display an interest in learning and the ability to integrate information to identify the implications of macro trends for the business.

• Strong communication skills and ability to build relationship with internal colleagues and external partner

• Demand Planning and overall Supply Chain knowledge